The undisputed star of the Emerald Coast is certainly Porto Cervo, a charming town that in the summer comes alive thanks to the presence of beautiful yachts and famous people. Every day you can find yourself shopping next to movie and television stars and you will be able to live closely to the thousand appointments with the international jet set.
Porto Cervo has not always been this way, but it has a fairly recent history. Until the '50s the whole area was completely untouched but, just in this period, the first famous characters began to arrive. The rumors about the beauty of the place began to turn and finally reached the ears of a rich Arab prince. Driven by the charm of the place, Prince Aga Khan, flanked by internationally renowned entrepreneurs, architects and artists, began to give life to the town of Porto Cervo as we all know it.
The real strength of the project was the ability to reconcile the need for tourism infrastructure with the will to keep the naturalistic beauty of the landscape intact.
Even today the town is expanding and every year attracts tourists from all over the world. The trendy boutiques, the characteristic lounge bars, the many galleries, the refined restaurants and the sparkling atmosphere that you can breathe along the streets, make Porto Cervo one of the most beautiful cities in Italy.